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Teyana Taylor’s New Album Is As Star-Studded As Her Listening Party

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Teyana Taylor's "The Album" Listening party

Artist: Teyana Taylor

Album: The Album

Drop Date: June 19— Juneteenth.

The Listening Party: Taylor previewed the project at a star-studded listening party on Wednesday, June 17. Cardi B, Offset, Quavo, Trey Songz, Winnie Harlow, Snoh Aalegra, and many more donned yellow protective gear for the event. Taylor’s own jumpsuit had the words “Justice for All” spray-painted across the front, referencing the Black Lives Matter movement.

One of the walls at the event was dedicated to #BlackLivesMatter photographs and messages. Guests observed a moment of silence for the tragic deaths of George Floyd, Breonna Taylor and Ahmaud Arbery, among others. Guests were able to tag their own names onto the walls, uniting and standing for change within our system.

The party was also significant as the first time many of the attendees had met in public since lockdown began.

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#TeyanaTaylor #TheAlbum Listening Party ( 📸@shirju)

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Reviews: Since the listening party, reviews have been streaming in and The Album is already being hailed as Taylor’s strongest work yet.

Tracklist: Fans had been holding out for The Album  since her 2018, Kanye West-produced LP,  K.T.S.E. And today, Juneteenth, they weren’t disappointed. The 23-track project features an absolutely stacked list of guest artists: Erykah Badu, Missy Elliott, Ms. Lauryn Hill, Future, Kehlani, Quavo, Rick Ross, King Combs, Iman Shumper, and more.

1. Intro
2. Come Back To Me (Ft. Junie & Rick Ross)
3. Wake Up Love (Ft. Iman Shumpert) Lyrics
5. 5K
4. Lowkey (Ft. Erykah Badu) Lyrics
5. Let’s Build (Ft. Quavo) Lyrics
6. 1-800-One-Nite Lyrics
7. Morning by Teyana Taylor & Kehlani
8. Boomin’ (Ft. Future & Missy Elliott)
9. 69
10. Killah (Ft. Davido) Lyrics
11. Bad Lyrics
12. Wrong B**** Lyrics
13. Shoot It Up (Ft. Big Sean) Lyrics
14. Bare Wit Me Lyrics
15. Lose Each Other Lyrics
16. Concrete Lyrics
17. Still Lyrics
18. Ever Ever Lyrics
19. Try Again Lyrics
20. Friends Lyrics
21. How You Want It? (Ft. King Combs)
22. Made It Lyrics
23. We Got Love (Ft. Lauryn Hill)

Stream:

Artwork: The album art for The Album depicts a statuesque Taylor against a bright white background. Channeling Grace Jones, her profile is accentuated by a dramatic, Nefertiti-inspired hairstyle, and chunky gold collar jewelry, contrasted with slouchy, oversized patent pants.


Lil Uzi Vert & Future Tease Upcoming Collaboration

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Future and Lil Uzi Vert

Lil Uzi Vert and Future have a new collaboration dropping soon. The two hip-hop artists took to Instagram early this morning to tease the upcoming release, previewing what appears to be a music video directed by Hype Williams.

“PLUTO X BABY PLUTO,” the caption reads on both Instagram posts. Upon pressing play on the clip, we see Uzi and Future discussing the impact of COVID-19 on their finances. The video then comes to a close as the date of July 31 flashes across the screen.

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PLUTO X BABY PLUTO

A post shared by Marni Life( NO STYLIST)1600 (@liluzivert) on

In further promotion of the collab, Future has also changed his Twitter profile pic to an image of himself standing beside Uzi, which could be the artwork for a single or an entire project. Some, are speculating a collaborative compilation is on the way.

Lil Uzi Vert and Future have appeared on multiple tracks together in the past, including “Too Much Sauce” and “Seven Million.” For now, it remains to be seen if they’ll be adding another song to the mix or an entire project.

Future Fronts the Latest Rhude Campaign

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Following a Fall ’21 collection and collaboration with McLaren during the digital edition of Paris Fashion Week, LA-based label RHUDE has dropped its inaugural campaign starring Future. The images feature Rhude’s signature pieces including the bandana-trimmed paisley bag, houndstooth coats, shin-high dress boots, leather shorts, fleecey outerwear, and motorcross-style leather jackets.

Rhude’s new face should come as no surprise — the brand’s founder, Rhuigi Villaseñor, and the Atlanta rapper have a documented history of collaboration. Villaseñor even designed the merchandise for Future’s 2019 record “The Wizrd” – a few pieces of which are still hanging around on Grailed.

Speaking to WWD about the new campaign, Villaseñor says, “We shot the campaign months ago […] Future turned down being the face of massive heritage brands, but with us, it worked so organically. He’s a supporter of the brand and he and I have a personal relationship.”

At the beginning of the year, Future could be heard saying, “2021…all Rhude” while carrying the label’s bag inspired by the iconic (yet deadly) branding of Marlboro tobacco – and he appears to be sticking to his word.

Check out the campaign above.

How Hyperspeed Squeals & Alien Whispers Became Rap’s Final Frontier

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Nowadays, listening to new rap music on the internet can feel like stumbling into a neonatal intensive care unit. Shrieks and squeals, moans and wails emanate from all angles. Fans have dubbed the high-pitched vocal trend “baby voice rap,” “chipmunk rap,” “fetus vocal rap.” But these terms don’t fully capture the mutant craziness reached on recent tunes. Building off the madcap antics of aural acrobats like Young Thug, Future, and Playboi Carti, a new species of surreal SoundCloud rappers are squeezing and stretching their voices beyond where humans have ever gone before, producing music that could easily be mistaken for experimental ASMR or the national anthems of an alien civilization. Say hello to the final frontier of rap-sing insanity.

“When people listen to my music, I want them to have an out-of-body experience, like they’re in another world,” Atlanta-based rapper 645AR tells Highsnobiety. He was one of the first to get attention for squeaking. In fact, critics and fans weren’t really using the term “squeak rap” until the mosquito-voiced artist dropped his single “4 Da Trap” in 2019. At first, skeptics were everywhere. One critic quipped that the song sounded like the debut track from Voldemort, if he were a fetus. On Twitter, rap fans clowned him for sounding like a demented cartoon figure (it didn’t help that the rapper used images of Mickey Mouse, Powerpuff Girls, and Sesame Street folks as cover art). But 645AR insisted he was serious. Quickly, opinions shifted; there was something mysteriously hypnotic about the music which rewarded repeat listens, entrancing you over time. YouTube comments flooded with remarks from haters turned lovers. Then “Yoga,” a tsunami of ear-pleasing squeals and bass jolts, exploded on TikTok during the early months of the pandemic. Thousands of listeners converted to the 645AR cult.

https://www.youtube.com/watch?v=7Kn0V5mpJe4

So why did people change their mind about the music?

The appeal of 645AR and others in this rising wave of ultra-weird rappers like lungskull, Yameii Online, and meat computer is multilayered. Initially, people notice and relish the tunes because they’re basically memes – at once inane and infectious, stupid and genius. The ironic allure is similar to that of “Deep Fried Memes” (mega-distorted, hyper-saturated gifs and images) and kitschy remix fads like nightcore and slowed + reverb. You enjoy the music from an equally mocking and admiring distance, recognizing the helium gurgle as a fun, novel gag, an absurd satire of Playboi Carti’s baby voice.

After you listen enough times, though, the squeak seeps into your skull. The detached amusement turns into genuine joy.

This sort of freaky vocal play is the logical endpoint of what Future does on songs like “Oxy,” using vocal effects to replicate the drugged swoon his lyrics describe. For these new artists, though, many of the words are enunciated so weirdly they’re practically indecipherable, language reduced to brain-tickling hiccups. It’s not that the songs have no meaning. Rather, the otherworldly curvature of the voice is the meaning, textures and tones replacing lyrics as the primary vehicle of expression. For instance, 645AR’s pinched falsetto on “4 Da Trap” was conceived as a way to convey the abject misery he experienced growing up, making you feel the melancholy via the tremulous flutter of the voice.

https://www.youtube.com/watch?v=yfQ4t6NTh0g

On the most mind bending tunes, there’s no concrete emotion portrayed at all but an amorphous array of squeaks and gasps. The music tingles your scalp; fans often use ASMR-related adjectives like “head-massaging” to describe it. There’s something about the collision of sickly-sweet vocals and dark, dissonant beats that gives you goosebumps. The bass becomes a supercharged trampoline, sending the words flying into the air with a delicious whirl.

Rap has an extensive history of playful messing with vocal effects and timbres, and there’s been a long line of vocally eccentric MCs: T-Pain, Young Thug, Lil Wayne, etc. But the difference is that today’s artists are going so far into off-kilter inflections and astonishing vocal effects that practically none of their original timbre or phrasing comes through. These artists are creating aural avatars; virtually inscrutable vocal costumes they can slip into at whim, and which have essentially no relation to how they sound in real life. There’s a massive gulf between the performer-voice and the real-voice – if you’d only heard 645AR’s music, you wouldn’t recognize his everyday speech. Indeed, his cybernetic squeak doesn’t sound like any human being. It’s the ultimate extension of modifying your image until it’s completely unreal. On TikTok, where most of the tunes explode, the voice is even more spectral, because there’s usually no song title or artist name attached to the videos. Fingerprints erased, the vocals turn into pure alien sound rippling out of the digital ether.

Maybe the freakiest rising vocalist is whisper-warbler meat computer. Whispering in rap isn’t a completely new thing, Ying Yang Twins even put it in the title of their lewd 2005 smash “Wait (The Whisper Song).” Rather than rap, meat computer’s sound works more like unintelligible talking ASMR videos, excising meaning in order to relax listeners with the simple soothing pleasure of hearing a soft-spoken voice. “Eyes wide shut,” a bubbling stream of downcast half-sentences, lulls you into a loopy daze. “No mods” is perhaps the first ever fully ad-lib-based tune, a sort of ultimate scat rap. “I’ll quickly mumble freestyle and then the next day, write to the mumbling,” meat computer told us about their production process. “I think it’s a cool idea to make songs that are [on the surface] incoherent, but if you look deeper and read the lyrics, they’re actually saying a lot more than these other people whose lyrics you can actually understand.”

Where meat computer produces whispers authentically, SoundCloud rapper lungskull uses technology: specifically, he speeds his vocals up. All you hear in the 15-second clip of his breakout cut “foreign” circulating on TikTok is an eerie, aggressively high-pitched mewl that swirls into the frame like a haze of fumes rising from an incinerated building. The voice could be coming from anywhere, anyone, anything. The whole song is distorted, scuffed, scratchy – a slick production trick that makes the radioactive voice stand out even more, turning it neon gray.

Lungskull’s tunes are mostly surging on Roblox TikTok, a subgenre of videos where teenagers post montages from the popular sandbox game. Everything about Roblox seems antithetical to “foreign” – its graphics are clunky and dated; its player base is skewed toward kids. Yet for these players, there’s something incredibly alluring about the music, as if the ultra-intensity of it substitutes for the lack of visual vitality in the game, which was made back in 2006. Coupled together, “foreign” and Roblox gameplay attain this cloddy clarity, a harmony of opposites that’s strangely pleasurable, like watching a hydraulic press crush a stuffed animal.

https://www.youtube.com/watch?v=xDOTt2dT8nY

Likewise, Axxturel’s “All Eyez on Me,” an eruption of molten gurgles and convulsing glitches, didn’t cross over on TikTok as the soundtrack to people moshing in their bedrooms, or anything remotely haywire. It’s draped over videos of people standing in front of the camera, sometimes twirling to show off an outfit. The mismatch is striking, but it makes sense: the music captures what it feels like to be locked away in your room for months during a pandemic. “All Eyez on Me” sounds as if it’s perpetually on the brink of implosion, like the vocalist is decomposing in double-time. The vibe of their music, Axxturel says, is “bittersweet chaotic harmony.”

Axxturel was the CEO of the now-defunct Jewelxxet, a low-key rap faction full of innovative vocalists, most of whom don’t squeal but hiss. There’s islurwhenitalk and sellasouls, inventors of what could turn out to be the logical endpoint of bizarro vocals: bona fide breath rap “Xxelene.” “I was just expressing myself… it came from the other side… from my pact with a deity,” says sellasouls about the vocals. “I wanna die at a young age, the mortal body is annoying.”

While 645AR, meat computer, and lungskull only sound like aliens, sellasouls and company claim to be literally ascending, communing with and soliciting advice from spirits. Axxturel’s most recent tune to storm TikTok, “Ave Domina Lilith,” a dystopian slush of chopped refrains and slithering synths, has some religious listeners spooked, believing it’s damned. The videos are chockablock with comments urging people to pray after listening. “Guys I listened to this on mute am I gonna get cursed?” one asks. The fright seems a bit overblown or misguided (is it really that easy to summon Satan in 2021, just rapping with a ghoulish tone?). In addition to these astonishing vocal styles, one of the group’s best innovations is how they’ve mastered mid-track pitch-shifting: songs like islurwhenitalk’s “Champagne” skitter between speeds, scrambling the voice into a gale of syllable shards. The effect is both terrifying and oddly satisfying; it seems to simultaneously itch and scratch every inch of your spine at once.

If you thought embryo- and wraith-voiced humans was strange enough, wait ‘til you hear cyborg squeaker Yameii Online, a Vocaloid designed by rapper Deko and visual artist Oseanworld. There’s no flesh or blood to her bionic falsetto at all – only high-pitched synthetic tones, extracted from a database of stock vocals. You’d expect the timbre to be flat and fixed; how expressive can a robot be, right? But on highlight TikTok crossover “Baby My Phone,” the virtual artist flexes a wondrous palette of flows and feelings, from jumpy robo-libs (“eep, eep, eep”) and tremulous mecha-murmurs to pixelated gibberish in only a few minutes. It’s a cradle song for sentient Siris.

https://www.youtube.com/watch?v=g_mgqYb-GYw

Although Vocaloids have existed for ages, the tech has mostly been used to create avatars with humanlike tones (see Hatsune Miku). Deko and Oseanworld are doing the opposite to Yameii, plunging deeper into artifice, willfully estranging her from our animal race. They’re carving out an entire android hip-hop style with a wacky language and gleaming sound of its own. It’s the next step in terms of virtualization, where it’s not just a voice super-enhanced to the point of disguise but there’s no original in the first place—like a mask with no face behind it.

Where do we go from here? How can rappers (flesh and machine) take this sound even further?

Rather than being the endpoint, this craze for unabashedly bizarre vocals looks likely to be the start of an entire new era of experimentation for hip-hop. There’s a panoply of ideas bubbling in the underground, from meat computer’s babbling ASMR’n’B to Jewelxxet’s sorcerous hiss-rap. Breath rap also seems promising. Who knows – someone might invent an even more exquisitely nonsensical style like spit-rap, groan-rap, wheeze-rap, sea shanty-rap, lullaby-rap (for small children and migraine victims) or a form that combines everything into one: a triple-decker mousse cake crammed with Martian squeals, harmonic whispers, and sinister snarls. Similarly, rappers might discover weirder and wilder ways to distort and reshape their vocals with effects. The possibilities are endless.

Given many of these artists only started producing music after the pandemic began and have never performed in real life, their aural personas are literally trapped inside the digital ether, contained entirely within the pristine sheen of the screen. It’ll be interesting to see how this sound translates to physical spaces—or, maybe, it’ll stay virtual forever.

Remembering Drake & Future’s ‘What a Time To Be Alive’ Six Years Later

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Life has a habit of passing you by in the blink of an eye. Before we knew it, it’d been six years since Drake and Future shook the walls of the world with What A Time To Be Alive.

Believe it or not (we’d prefer not to), the third year of the ’20s is almost upon us. In a decade that’s thus far been dominated by the COVID-19 pandemic and a slow transition into the aftermath, a generation that lived out its youths in the 2010s has been locked into both their homes and a state of perma-nostalgia for better days.

The 2010s were a melting-pot for controversies, a changing of the guard, and a slew of unforgettable albums in music: Kanye West‘s My Beautiful Dark Twisted Fantasy, Frank Ocean‘s Channel Orange, Beyonce‘s Lemonade, Kendrick Lamar‘s To Pimp A Butterfly, and Tyler’s Flower Boy.

Those are just a few albums we have the 2010s to thank for, albums popularly regarded as the peak of their creators’ careers.

At the midpoint of the decade, following Thank Me Later, Take Care, and Nothing Was The Same, and If You’re Reading This It’s Too Late, Drake shifted his sonic output. This milestone in his career, a moment that would shift the landscape of music for years to come, was the release of What A Time To Be Alive, a collaboration with Future.

https://youtu.be/jHPcg-U60X0

Up until this point, many diehard hip-hop fans were still struggling with the transition into the “Drake Era;” the rapper’s blend of R&B vocals and introspective lyrics with classic hip-hop samples and braggadocious claims still hadn’t quite won them over.

Yes, by this point, a vocal majority had declared Take Care a classic and heavily debated the status of Nothing Was The Same, but Drake’s “The Boy” persona hadn’t been cemented in the mainstream – yet.

Whether or not Drake and Future knew it, What A Time To Be Alive was certainly a fitting title.

In 2015, remember, there was Balmain x H&M, the debut of YEEZY Season 1 & 2 at New York Fashion Week, Caitlyn Jenner for Vanity Fair, and the start of J.J. Abrams’ Star Wars sequel trilogy.

Amidst a sea change in fashion and Hollywood, Drake and Future were crafting an aural palette that has become all-encompassing by 2021.

The album saw Champagne Papi undergo a chameleon-like transformation as he adopted and adapted the flows and lyrical content of his Atlantan counterpart, Future. Guided by executive producer Metro Boomin, the pair laid down bangers like “Big Rings,” “Digital Dash,” and the unforgettable “Jumpman.”

https://youtu.be/eIaR1IsAGwY

These tracks brought new energy to Drake’s catalog and new attention to Future. Propped up by the pair’s previous collaborative track, “Where Ya At,” the album was an instant success – and the duo’s claims that they completed the full tracklist in 6 days would become the precursor for the “microwave era” of music.

Over the past six years, the artist’s featuring on each other’s albums have become the norm, and you’d be hard-pressed to find a hip-hop album that doesn’t feature a Metro Boomin beat. While the beat selection on collaborative tracks isn’t as energized now as it was in 2015, not-so-subtle flexes and lustful woes have reached peak levels – complete with well-memed videos.

Despite its age, What A Time To Be Alive still feels fresh. Even if you’re a fan of the mixtape, it birthed the contemporary versions of Drake and Future, which certainly stands for something.

And without What A Time To Be Alive, tracks like “Life is Good” and Certified Lover Boy‘s “Way 2 Sexy,” would probably have never seen the light of day – for better or worse.

BAPE x OVO feat. Future Is Way 2 Extra

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Brand: BAPE x OVO

Season: Fall/Winter 2021

Buy: Online at OVO’s website

Release Date: October 30

Editor’s Notes: Hip-hop’s reigning dads team up on OVO and BAPE’s latest collaboration.

Drake‘s apparel imprint and the Japanese streetwear giant have recruited Future to star in an accompanying campaign, a series of images that see the Atlanta rapper take over an opulent mansion.

For FW21, the two brands go over the top with graphics, prints, and branding.

Hoodies and sweatpants arrive in camo, overlaid with a repeating print of OVO’s owl logo, topped off with BAPE’s toothy shark.

Other unsubtle pieces include BAPE shark balaclavas, long-sleeved tees reading “APE SHALL NEVER KILL OWL,” and a shirt bearing a glittery version of the wide-eyed bird.

The collection is garnering mixed reactions on social media.

On OVO’s Instagram, fans seem to be enthusiastic about Future’s starring role in the campaign. “Seeing Hendrix in OVO has officially made my year,” a top comment reads.

On BAPE’s page, though, onlookers had an entirely different reaction.

“Imma buy this just to Resale to one of these drake fan boys,” one user wrote, followed by a comment simply reading “DONDA.”

https://www.instagram.com/p/CVicJakLZrN/

Beyond the latest BAPE x OVO, Drake has been up to some equally extra antics recently.

Most recently, the Lover Boy was spotted in wearing a $2.2 million Richard Mille RM 056 Tourbillon Sapphire, a watch cut from blocks of solid sapphire.

He paired the rare timepiece with a full-length fur coat, a confusing flex considering Los Angeles’ mild weather.

Earlier this month, The Boy threw an extravagant, Narcos-themed birthday party — which he attended wearing a Canadian tuxedo, complete with a bolo tie, cowboy hat, and ostrich boots.

Highsnobiety Soundsystem 50: Rema, Moliy & Future Give Us the Love Songs We Need

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‘Twas the week of love and with Valentine’s freshly behind us, it’s probably time to get a couple love songs in the rotation. We’ve got sugar-sweet Rema and Vic Mensa – AKA Vino Valentino – for the lovers. But don’t worry, if big romance wasn’t the mood this week then get acquainted with these heartbreaking Moliy and Future tracks or do a 180 with our selection of 50 bangers, chunes, and classics to kick off the weekend with.

1 Rema – Calm Down – I’ve never heard a bad Rema song and this latest release is no exception. The Nigerian star floats over the Andre Vibes and London co-production, recounting the first encounters of a love story. Not a miss in sight, Rema’s “another banger” formula is clearly still in tact.

2 Pusha T – Diet Coke – What happens when an 18-year-old 88-Keys beat gets the Kanye treatment and Pusha T rapping over it? Pure hip-hop excellence. That’s the story of “Diet Coke,” the explosive lead single off Pusha’s upcoming album It’s Not Dry Yet.

3 Fivio Foreign – City of Gods (ft. Alicia Keys & Kanye West) – I love to hear singing over drill beats and the “R&Drill” movement just got another moving entry from Alicia Keys whose chorus punctuates the gritty production and bars by Ye and Fivio. Add to that slime ad-libs by Playboi Carti and this feels like something that was meant to be on Donda.

4 Moliy – Love Doc – Ghana’s wonder girl Moliy has one of those rare ethereal voices that turns any song to gold. So give her a Zodivc production and a Valentine-ready story of heartbreak and you’ve got an afrobeats tune that’ll get you dancing but could also inspire tears – and aren’t those the best?

5 Future – Worst Day – Leave it to Future to mark Valentine’s Day with a song titled “Worst Day.” In true toxic excellence, Future laments having too many women to please on Valentines, shopping sprees, and having to pop pills to ease his own pain. Damn.

Future’s ‘I Never Liked You’ Album Isn’t as Toxic as You Think

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Be calm. Future dropped.

Leave it to Future to appropriately name his latest album, I Never Liked You, prepping fans for a summer of villainous bops – leaving men ready to forget about their longtime girlfriends and women prepared to snag Birkins and bounce.

This weekend, I joined in with other Future fans and gave into the toxic energy, giving the album a much-needed listen.

Based on initial spins of the 49-minute project, I can honestly say the album isn’t as toxic as people are making it out to be, but it’s still getting played all summer in this household, especially now that Future added five new songs to the deluxe version of the album on May 2, mere days after it dropped on April 29.

https://www.instagram.com/p/CcyTDXZrvCc/

Let me first start by saying, Future fully embraces his toxic king status on I Never Liked You. The album carries its fair share of unwholesome quotables, i.e., “Buy a Birkin for a bitch before I buy her flowers” and “Get mad at yourself cause you can’t leave me alone.”

Ye and Drake came with some toxicity of their own. You can catch Ye jabbing at buying a house across the street from Kim Kardashian’s (“I’m a buy a home next to your home if I miss you”).

Meanwhile, Drake supplies some What a Time to be Alive energy, going back and forth with Future on “WAIT FOR U” and “I’M ON ONE”. He gets in his toxic Future bag, telling a woman seeking a relationship with him that he’s actually her best friend instead (“I could never be your man, I’m your bestie”).

https://www.instagram.com/p/Cc3H1ZZoyLE/

In my opinion, they came with the toxic energy I was looking for from Future — you know, that DS2, Beast Mode, and Monster energy. But, perhaps, Future’s R&B-style tunes and softer side on this album didn’t help to pack the stings as Drizzy and Yeezy delivered.

Don’t get me wrong, I’m all for slowed-down Future, hence why HNDRXX is also a no-skip zone for me. But, with those vibe-paced tracks, Future took the time to show us the other facets of himself and honestly, I’m not mad at it.

The Atlanta rapper explores his more vulnerable POV on “LOVE YOU BETTER,” “BACK TO THE BASICS,” and “VOODOO.” In between, you got classic toxic and flex king Future with tracks like “MASSAGING ME” and “PUFFIN ON ZOOTIEZ.”

https://www.instagram.com/p/Ccif-k_giMe/

In short, I Never Liked You was an emotional rollercoaster, to say the least – going from actually sympathizing with the king of toxicity to wanting to ball out on a Hermès I know I can’t afford in his honor.

Ah, you gotta love Future’s wild-ride album experiences. And it’s safe to say the Pluto fans are indeed here for the new album and its vibe too because internet reactions never lie (and are never not hilarious).

With this amount of hype, Future’s I Never Liked You may actually become the biggest debut of 2022, as projected.


Not Only Is Ye on Future’s Album, But DONDA Designed the Merch

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Visit the original post to see all 6 images from this gallery.

Kanye West keeps his friends close and those pals always reciprocate. Just like how Future was all over Ye’s DONDA (though moreso its sequel, DONDA 2), Kanye has plenty to do with Future’s new record, I Never Liked You.

Specifically, Ye features on Future’s “Keep It Burnin” and appeared in the corresponding music video. It’s not impossible to believe that Kanye also had something to do with, say, the production or lining up another feature, but that’s all speculation.

What isn’t speculation, however, is Future’s new I Never Liked You merch collection, designed by Kanye’s DONDA Creative team and available for pre-order until May 5 via Future’s I Never Liked You merch site.

https://www.youtube.com/watch?v=fV5NzrTmqZM

This drop is less Future returning a favor to Kanye — Future reportedly executive-produced DONDA 2 — as much as it is Ye flexing DONDA’s design muscles, with the collective having just created merch for Pusha T’s new album, It’s Almost Dry.

And, this being a Kanye joint, the DONDA-designed merch is quintessential 2022 Ye: washed-out, boxy hoodies, faded black caps, and the requisite branded silk eye mask to match I Never Liked You‘s inimitable album cover.

The most Kanye piece of all, however, is a perforated face mask akin to those that Ye wore throughout 2021 as he teased, tweaked, and tested DONDA.

https://www.instagram.com/p/Cc792MUMls9/

Finally, fans walk around like hoodie-wearing Nazguls, just like their idol. Except that Kanye hasn’t been wearing those facemasks at all recently. But whatever.

https://www.instagram.com/p/CdBvbhnLk0P/

Future’s merch rollout accompanies the I Never Liked You deluxe album, which is dropping mere days after the proper release (April 29 for the regular version, May 2 for I Never Liked You deluxe).

This one includes five new songs, including features from Lil Baby and Lil Durk, perfect for moody dudes seeking more introspective and vaguely toxic one-liners like the kind that Highsnobiety’s Morgan Smith recently recapped.

Future’s Birthday Suit is Fall Dress Done Right

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I’m sure we can all agree that Fall/Winter is the best season to get ‘fits off. Lower temperatures call for layers, thicker fabrications, and statement footwear. Future’s birthday suit features all of the above, turning his celebrations into a demonstration of fall dress done right.

If there’s one thing that you can rely on Future for, it’s making a bold style statement. From his iconic wide-brim hats, extravagant jewelry selection, Palm Angels tracksuits, Louis Vuitton x Supreme denim sets, and of course, those Gucci flip-flops, the rapper is never short of designer gear.

By his own admission back in 2019, the rapper spends upwards of $300k per month on clothing, and it shows.

https://www.instagram.com/p/Cg2V341L4gi/

For his birthday celebrations in Hollywood last night, which drew a star-studded crowd of music industry friends, Future kept it toasty. With evening temperatures dropping to around 11 Degrees Celcius, it was unlikely a Baltic night, yet he layered up regardless.

From the bottom up, a pair of £2,930 (approx. $3,478) Bottega Veneta black lambskin leather lug ankle boots sat beneath a pair of deep navy raw denim jeans.

https://www.instagram.com/p/ClPrnEWJK5T/

A white long-sleeved tee paired with a raw-edged hem balaclava set the foundation of the ‘fit, contrasted by a dark green jacket that appears similar to NANUSHKA’s vegan leather puffer jacket.

Always one to accessorize his looks to the extreme, Future completed the look with a pair of black Cartier frames, a heavy selection of chains and bracelets, an oversized diamond ring, and a green and blue plaid bucket hat. The cherry on the cake, if you will.

If you’re looking to keep the wind off your face this fall but aren’t quite ready to let go of the summer vibes exuded by a bucket hat, be like Future; do both.





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